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Google buys Fitbit for $2.1 billion

November 11, 2019

This article is brought to you by Artstechnica.com
Article author: Ron Amadeo
Article source: https://arstechnica.com/?p=1594841

It’s official: Google is buying Fitbit. The company announced the move in a blog post this morning, and reports say the deal is worth $2.1 billion.

Google’s SVP of hardware, Rick Osterloh, posted an announcement of the acquisition on Google’s blog, saying the move was “an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market.”

This is the second time this year Google has made an acquisition aimed at bolstering Wear OS, having previously purchased an unknown technology from Fossil Group for $40 million.

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