What’s one strategy to connect my offline marketing to my online marketing?
These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.
1. Use Online Incentives
If you’re operating an e-commerce business, this is the smartest way to bridge the gap. If brick-and-mortar shoppers know that they can get a bigger discount of some sort by purchasing your products or services online, they’ll do it!- Codie Sanchez, www.CodieSanchez.com
2. Look for Tactics That Work in Both Areas
Identify marketing tactics that involve both channels so you can create content that works in both places or that encourages your audience to visit the other channel. This could be adding social channels to your offline marketing information or hosting an event and asking visitors to share it or check in online.– Drew Hendricks, Buttercup
3. Make Sure Your Messaging Is in Alignment
Making sure your messaging is consistent across your offline and online marketing is extremely important. Your offline and online marketing should be closely aligned in language, target customer, and (as much as possible) call to action. Reaching different customers in different realms will lead to a confusing customer picture and a sales pipeline that is difficult to manage.- Kevin Bretthauer, FuelCloud
4. Use Ad Tracking Software
Aside from making sure you maintain brand continuity across your ads, you can also implement analytics tracking measures into your offline ads. Radio ads can have promo codes, brochures can have call tracking numbers on them and depending on your market, you can utilize QR codes, too.- Nicole Munoz, Start Ranking Now
5. Let Customers Do the Work
One of the quickest and easiest ways to merge the offline with the online is to host a competition. A good example is to ask customers to take selfies that promote your brand by having them upload their images to your social media accounts using a particular phrase or a unique hashtag. The details about the competition should be outlined on your offline marketing materials, including any products you sell.- Blair Thomas, eMerchantBroker
6. Use Email Marketing
Email marketing is important for both offline and online marketing strategies. Ask your offline customers for their email address in exchange for a coupon, and ask your online customers using opt-in forms on your website. Make sure to keep the email addresses on two separate lists, so you know where the lead came from.- Syed Balkhi, OptinMonster
7. Make Your Brand Searchable
These days, new businesses focus too heavily on marketing edgy brand names that are hard to pronounce and spell. When you use a brand name or tagline that is memorable in your offline marketing campaigns, you’ll see a surge in organic search traffic for those terms as customers rediscover your business online.- Firas Kittaneh, Amerisleep
8. Use Branded Merchandise
Branded merchandise feels like a forgotten strategy of the marketing world. Whether it’s a customized water bottle or T-shirt, these items serve as a walking advertisement of your products, increasing brand recall and word-of-mouth advertising. Encourage people to show off their flair online through social media. You can even offer free merchandise in exchange for signing up for an email list.- Kristopher Jones, LSEO.com
9. Connect Your Leads List
Although you found your lead while out on the street, you should still follow up digitally. And vice versa. Because you found your lead online, it doesn’t mean you shouldn’t give them a call. In any case, going old school and making a call is a great way to break the ice instantly.- Andrew Namminga, Andesign
10. Use Augmented Reality
One of the interesting features of augmented reality is the way it blurs the boundary between offline and online. AR inserts representations of digital entities into the world. Companies like Heineken, Ikea and Visa are using augmented reality to inject digital marketing experiences into the physical environment of users and attracting attention through the innovative use of a new technology.- Justin Blanchard, ServerMania Inc.
11. Get Microinfluencers Shopping Offline
One new advertising model we have is allowing microinfluencers within our community to take a $100-$500 coupon and go shop at the advertiser’s brick-and-mortar store. Microinfluencers interested in the vertical of that advertiser get to spend time at the store, take pictures while shopping and then write an online article about the product, the shopping experience, display and potentially other products.- Tolga Tanriseven, GirlsAskGuys
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